Author Archives: admin

Four Reasons you Need to Invest in Media Training for your Employees

Let’s face it: facing the media is not something that we only do when things go wrong. While news outlets and journalists can be a useful tool for leveraging brand presence and reaching new audiences, they’re also risky business if you don’t know how to tackle their techniques. No matter the size of your company, […]

Time is an illusion – timing is art

“Time is an illusion – timing is art.” Stefan Emunds Timing in the context of media training is, indeed an “art” – and it’s often overlooked to the detriment of the session. There are many variables at play when considering an external media trainer, some controllable and many outside the control of the media/communications executive […]