It’s a different beast the live-cross – off-beat questions, physical distractions and the ever-
present knowledge that everything – mistakes and all go to air.
Often clients will say – “we wouldn’t put them (our spokesperson) up for a live interview” or
we don’t really do that – but the truth is – with modern technology a mobile phone or back-
pack sized device can replace an old-school link truck – so with little or no warning what you
thought was going to be a pre-recorded interview or press-conference can be taken live.
Accordingly, spokespeople must be in possession of an embedded technique to manage live
Obviously, the stakes are high in this environment and realistically re-creating the live
broadcast environment can be challenging. But it can be done – and if there is even a
minimal likelihood that your spokesperson is likely to encounter a live situation – it’s best
that their first exposure to it is in a supportive training situation. At Saltwater Media
Solutions, we have the experience, the equipment and the training packages to embed a
highly effective live interview strategy.
So for the sake of an extra hour in a training session, my advice to the overwhelming
majority of organisations is to at least expose your spokespeople to the points of difference
a live interview presents. It just might pay off down the track!