Master the media. Excel under pressure.

For senior leaders and key spokespeople, proficiency in media relations is no longer enough. In high-stakes environments, you need to not just participate but to truly master the media.

When the spotlight is intense, questions are challenging, and the consequences are significant, advanced media spokesperson skills are required. Our Advanced Media Spokesperson Training is designed for professionals who have a foundational understanding of media engagement (like that gained from our Media Spokesperson Training) and are ready to elevate their performance to an expert level.

This course moves beyond the basics, equipping you with the strategic insights and refined techniques needed to excel in the most demanding media scenarios.

Who should attend

Our advanced course is tailored for senior leaders and spokespeople in your organisation facing complex, sensitive, or high-pressure media interactions. 

  • Elevate Existing Media Performance: Inject personality, originality, and greater impact into your communication.
  • Improve Management of Challenging/Hostile Questions: Develop sophisticated strategies to control “controversial” questions and interviews, even in aggressive encounters.
  • Develop Strategy for Live, Studio, and Multi-Camera Press Conference Environments: Master the unique dynamics of real-time broadcast and high-profile public appearances.

All advanced courses are meticulously tailored to your organisation’s specific needs, sector, and critical communication challenges.

Course outcomes

Our Advanced Media Spokesperson Training course delivers tangible results that directly benefit your team and the entire organisation, particularly when navigating complexity:

  • Unshakeable Composure: Maintain control and professionalism, even when faced with hostility in a live interview.
  • Refined Message Control: Go beyond simply delivering messages; learn to control the questions and effectively re-frame false premises.
  • Crisis & Issue Mastery: Develop a robust strategy for handling high-stakes, issue-based, and live interview environments with confidence.
  • Elevated Professional Presence: Enhance your personal brand and project an image of authority and expertise in all media engagements.
  • Strategic Adaptability: Prepare for the unexpected, including doorstops, document drops, and multi-camera press conferences.
Why choose us?

Benefit from advanced practice, real-world scenarios. This is not a theoretical course. We focus on intense, practical application designed for experienced spokespeople.

  • Delivered by Qualified Journalists & Accredited Trainers: Learn directly from seasoned media professionals who understand the nuances of high-pressure interviews.
  • One-on-One or Small Group Sessions: Focused, personalised coaching ensures maximum impact and individualised feedback.
  • Studio-Based or On-Site (as appropriate): Experience realistic interview environments, including television live crosses and simulated press conferences.
  • Emphasis on Live & Issue-Based Interviews: We specifically target the most challenging and unforgiving media scenarios.
  • Effective, Short-Notice Preparation: Develop the ability to prepare thoroughly and strategically, even with limited time.