A simple, tailored crisis communications strategy is pivotal in safeguarding your most valuable asset – reputation.

All planning and consulting is developed in collaboration with the client. Where appropriate, we embed bespoke crisis communications solutions into existing risk/emergency management frameworks or business continuity plans.

All crisis communications advice is overseen by operatives with 2-decades of practical experience and qualifications/accreditation;

All crisis communications advice is overseen by operatives with two decades of practical experience and qualifications/accreditation;

Crisis Communications

Risk Management

Workplace Training & Assessment

Journalism

Crisis Communications Courses

CRISIS COMMUNICATIONS PLANNING

Saltwater Media Solutions’ crisis communications plans are simple, reflect the client’s unique organisational structure and consider the key risks which threaten reputation.

We either modify & improve existing risk/emergency communications planning, or create a new, bespoke approach.
Our methodology is framed around a 10-point plan
  1. Identify risk
  2. Develop plan based on organisational structure
  3. Establish Crisis Communications team
  4. Embed guiding principles for key decision making
  5. Create plan for decisions/actions
  6. Create templates for crisis/holding statements
  7. Train spokespeople (live, pre-recorded, broadcast, print, radio, on-camera, multi-camera press conference simulations)
  8. Manage media effectively & control messages (social & legacy media)
  9. Simulate the crisis & response
  10. Thorough, meaningful review

CRISIS SPOKESPERSON TRAINING

Well-trained spokespeople are pivotal to effective communication during crisis.

It’s not about flowery language or perfection. We help you –
  • Develop effective messages in a crisis environment
  • Understand media formats
  • Deliver messages in an authentic manner
We re-create realistic live and pre-recorded media environments by using –
  • Proven adult learning methodologies to embed effective message development and interview techniques
  • Trainers with real-life experience and formal training in crisis communications, risk management & workplace training
  • Working journalists with a minimum of 10-years’ experience
  • Broadcast camera equipment
  • Where appropriate, multiple broadcast cameras to re-create a “media-pack” or press conference environment
  • All simulated interviews are played back, critiqued with copies provided to participants

All training is conducted in a supportive and inclusive manner, meaning participants are challenged appropriately but supported unconditionally throughout the session.

CRISIS SIMULATIONS

Whether you agree or not, the best way to test Churchill’s assertion is to challenge your own crisis communications plan under the stress of an authentic simulation.

Saltwater Media Solutions crisis communications simulations are overseen by trainers with vast experience and/or formal training in Crisis Communications, Journalism, Risk Management and Workplace Training.

The crisis scenario is prepared in close consultation with the client to ensure it is authentic and appropriately “stress-tests” the crisis communications team and plan.

Teams work through the challenges (and additions to the scenario) – and regularly break to provide an overview of all decisions and actions.

Simulations generally conclude with participants delivering holding/crisis statements and/or media interviews all of which are played back, critiqued with copies provided as appropriate.

All training is conducted in a supportive and inclusive manner, meaning participants are challenged appropriately but supported unconditionally throughout the session.

CRISIS COMMUNICATIONS CONSULTING

Saltwater Media Solutions Pty Ltd offers bespoke crisis communications consulting.

This includes

  • Assessment of crisis communications plan & strategy
  • Provision of bespoke crisis communication plan
  • Risk Assessments
  • Strategic crisis communications advice

Bespoke consulting

Saltwater Media Solutions offers bespoke, confidential consulting for organisations requiring specific advice around a media related topic or topics.

Some examples of consulting include –

  • Issues management
  • Crisis communications organisational overview
  • Senior media-related appointments
  • Engaging external providers
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