Crisis Communications Consulting

Secure your reputation with proactive resilience and a strategic response. A crisis isn’t a matter of “if,” but “when.” Don’t Wait for the Crisis. Plan for It.

Being truly prepared means having more than just reactive measures; it demands a robust, pre-emptive communications strategy. Don’t be blind-sided by the crisis event. Instead, identify risk, plan effectively, and review vigorously to safeguard your organisation’s reputation.

Saltwater Media Solutions offers comprehensive Crisis Communications Consulting to develop a simple, effective, and resilient communications strategy tailored to your unique risks and organisational structure. Unlike spokesperson training, this service focuses on the strategic architecture, planning, and readiness that underpins an effective crisis response.

How to prepare?

Our consulting service helps you build a solid foundation for crisis resilience:

• Develop a Resilient Crisis Strategy and Plan (Before the Event): Create a robust framework that guides your communication efforts when time is critical.
• Identify Potential Reputational Risk: Proactively assess vulnerabilities unique to your business and sector.
• Understand How Media Approaches a Crisis: Gain critical insights into journalistic behaviours and expectations during high-pressure events.
• Identify and Mobilise Your Crisis Communications Team: Clearly define roles, responsibilities, and activation protocols for rapid response.
• Develop a Crisis Communications Plan Specific to Your Business: A bespoke plan that reflects your unique organisational structure and key risks.
• Create Templates for Crisis/Holding Statements in Advance: Be ready with pre-approved messaging frameworks for immediate deployment.
• Manage Media During a Crisis: From taking the first media call to delivering comprehensive statements and updating messages.

Outcomes

Our consulting services deliver tangible outcomes that ensure your organisation is strategically prepared for any crisis:

• Proactive Risk Mitigation: Move from reactive damage control to proactive reputation safeguarding.
• Streamlined Decision-Making: Embed guiding principles for key decision-making within your crisis communications team.
• Controlled Narrative: Retain control of the message – you can’t control the crisis, but you can control your media response.
• Team Mobilisation & Effectiveness: Ensure your crisis communications team is clearly identified, well-trained, and ready to act.
• Enhanced Preparedness: Go beyond theory with practical, actionable plans for social and legacy media engagement, live interviews, doorstops, and multi-camera press conferences.