Authentic, effective media & communications training in Melbourne

At Saltwater Media Solutions, we empower your leadership, management, and specialist teams with practical and highly effective media training.

Our courses are tailored to your organisation’s needs, reflecting industry-specific challenges and simulating real-world scenarios. Participants build confidence, clarity and valuable communications skills through mock interview sessions led directly by our expert trainers – who are highly experienced, award-winning journalists.

Who benefits from our Media Training courses?

Our tailored media training courses in Melbourne are designed for individuals and teams from Government, Higher Education, Utilities, Healthcare, Corporate sectors and more. This training is particularly valuable for:

  • Senior Management & Executives: CEOs, Directors, and other leaders who are the public face of their organisation.
  • Subject Matter Experts: Specialists in their field who need to clearly communicate complex information to a wider audience.
  • Public Relations & Communications Professionals: Enhancing strategic capabilities for media engagement and crisis management.
  • Key Spokespeople: Anyone designated to speak on behalf of the organisation during routine or critical events.

What can you expect to learn in one of our media training courses?

Our practical course programs provide comprehensive coverage across the most critical media scenarios, equipping you with ‘ready-to-use’ skills:

  • Media Spokesperson Skills: Develop fundamental techniques for effective preparation, message development, and confident delivery in all pre-recorded and live interviews. Learn to understand your audience, prepare effective messages, control verbal and physical messaging, and overcome nerves.
  • Live Broadcast Readiness: Master the unique pressures of real-time communication, including live radio, one-on-one television live-crosses, and intimidating multi-camera press conferences. Understand equipment, eye-line to camera, and deliver measured, assertive messages under pressure.
  • Crisis Communications Mastery: Learn to develop effective messages in a crisis environment, understand media formats during high-stakes events, and deliver authentic statements at short notice. This includes managing media from the first call to delivering crucial updates.
  • Incident Management Communication: Focus on the specifics of an unfolding incident, including rapid development and delivery of accurate, clear messaging. Understand how to begin statements, de-risk content, and retain control of the message during evolving situations.
  • Handling Challenging Questions: Develop strategies to manage hostile journalists, re-frame false premises, and answer effectively when you don’t know or can’t disclose information.
  • Practical Simulations: Engage in realistic, on-camera interview simulations, including doorstops, press conferences, and specific scenarios tailored to your organisation, with immediate playback and expert critique.

Saltwater Media Solutions approach to training

Clients consistently choose Saltwater Media Solutions because our programs are practical, content-rich, and based on real-world experience, delivered right here in Melbourne.

  • Direct Access to Veteran Journalists & Comms Experts: Our trainers are qualified senior journalists and accredited workplace trainers with decades of frontline, public-facing media insight. They bring unparalleled real-world experience to your session.
  • Bespoke & Highly Practical: All our training is meticulously tailored to your specific industry, organisational structure, and potential media scenarios. We blend essential theory with extensive hands-on coaching and realistic simulations to embed effective, resilient techniques.
  • Uncomplicated & Effective Methodology: We employ a simple, user-friendly process for developing clear media messages and a resilient delivery technique, ensuring effective communication outcomes through an uncomplicated approach.
  • Supportive Learning Environment: All training is conducted in a supportive and inclusive manner, meaning participants are challenged appropriately but supported unconditionally throughout the session.
  • Flexible Delivery in Melbourne or Regional Victoria: Training can be conducted on-site, or within a simulated studio environment as appropriate, providing the most realistic and convenient experience.

Key outcomes for organisations who partake in specialist media training

Investing in Saltwater Media training leads to tangible, impactful results for both individuals and your organisation:

  • Confidence & Composure: Empower your spokespeople to manage nerves and maintain professionalism in any media interaction
  • Strategic Message Control: Ensure your organisation’s key messages are consistently delivered and accurately represented, safeguarding your narrative and reputation.
  • Crisis & Incident Readiness: Equip your team with the skills to communicate effectively under pressure, mitigating risks and protecting your brand during critical events.
  • Enhanced Public & Stakeholder Trust: Build credibility and transparency through authentic, clear, and controlled communication.
  • Elevated Leadership & Personal Development: Boost the authority and influence of your key personnel, fostering growth in their communication and leadership capabilities.

Who we work with

Media training courses and consulting services we offer

Media
Training

Become a confident and effective media representative for your organisation. Learn how to craft your message, handle tough questions, and make every media opportunity count.

Crisis & Incident Communications

Prepare for the unexpected. Learn how to communicate clearly and strategically during high-pressure situations, protecting your reputation when it matters most.

Presentation & Public Speaking

Captivate any audience. Develop powerful presentation skills that command attention. Learn how to build rapport, and inspire action in your audience.