Safeguard your reputation. Master the crisis narrative.

Don’t be blind-sided by a crisis event. Saltwater Media Solutions provides specialist Crisis Communications Spokesperson Training designed to equip your key communicators with a simple, effective, and resilient process for communicating during a crisis. We help your team understand how media approaches a crisis, enabling them to safeguard reputation with a consistent preparation and delivery process.

Why Attend?

Strategic training for crisis preparedness is the focus of this course. Develop the specific skills required to manage media effectively when stakes are highest.

  • Develop Effective Messages in a Crisis Environment: Learn to craft clear, concise, and authentic messages under extreme pressure.
  • Understand Media Formats: Gain insight into how various media platforms operate during a crisis, from breaking news to in-depth analysis.
  • Deliver Messages in an Authentic Manner: Project sincerity and credibility, even when delivering difficult news.
  • Manage Media During a Crisis: From taking the first call to delivering crucial statements, learn to control the flow of information.
  • Create Templates for Crisis/Holding Statements in Advance: Proactive preparation to ensure rapid, consistent response.
  • De-risk the Content and Approach: Learn strategies to minimise negative impact and manage sensitive information.
Course Outcomes
  • Reputation Resilience: Develop the traits consistent with effective crisis communicators, safeguarding your brand during volatile times.
  • Confidence Under Pressure: Embed confidence to deliver media messages at short notice, under pressure (live and pre-recorded).
  • Control of the Message: While you can’t always control the crisis, you can control your media response and retain control of the message.
  • Strategic Engagement: Understand how to begin your statement, simplify the process, and effectively manage questions (how and when).
  • Authentic Delivery: It’s not about flowery language or perfection, but about delivering credible and transparent communication.
Why choose us?

Learn from real-world experience and immersive simulation. We bring the crisis to you, ensuring your team is challenged appropriately and supported unconditionally throughout the session. A crisis will test your organisation’s strength. Ensure your spokespeople are your strongest asset.

  • Trainers with Real-Life Experience: Our trainers possess formal training in crisis communications, risk management, and workplace training, bringing invaluable practical insights.
  • Working Journalists with Extensive Experience: Learn from media professionals with a minimum of 10-years’ experience who understand the pressures and expectations of crisis reporting.
  • Re-create Realistic Media Environments: We use broadcast camera equipment and, where appropriate, multiple broadcast cameras to re-create a “media-pack” or press conference environment.
  • Immersive Practice & Review: We re-create realistic live and pre-recorded media environments. All simulated interviews are played back, critiqued with copies provided to participants for comprehensive review of performance.
  • Proven Adult Learning Methodologies: Our approach effectively embeds message development and interview techniques for lasting impact.