Develop a communications plan aimed at safeguarding reputation at a time of crisis including risk identification, communications plan, spokesperson training and review.
- Develop resilient crisis strategy and plan (before the event)
- Identify potential reputational risk
- Understand how media approaches a crisis
- Manage media during a crisis (from taking the first call to delivering statements)
- Identify and mobilise crisis communications team
- Develop a crisis communications plan specific to your business
- Create templates for crisis/holding statements in advance
- Train spokespeople to deliver media messages at short notice, under pressure (live and pre-recorded)
- Updating messages
- Retain control of the message – you can’t control the crisis but you can control the media response
- Live interviews/doorstops/multi camera press conference
- Crisis communications review