Navigate the unfolding story. Deliver clarity under pressure.

When a critical incident or emergency unfolds, the media’s appetite for updates is relentless, and the environment is defined by uncertainty and real-time developments. This dynamic demands a specific and highly effective communications approach.

Only a carefully considered, deliberately uncomplicated, and proven methodology will be effective to manage the immediate impact on your organisation’s reputation and operations.

Saltwater Media Solutions offers Incident Management Spokesperson Training specifically designed for those who may need to communicate during such critical events. We expose participants to specialised techniques for the rapid development and delivery of accurate, clear messaging when every moment counts.

Why attend?

Strategic training for emergency scenarios. This intensive training program prepares your spokespeople to excel in the immediate aftermath and ongoing management of an incident.

  • Manage Media During an Incident/Emergency: Learn how to effectively handle media interactions from the first call through ongoing updates.
  • Create Templates for Accurate Statements in Advance: Develop pre-prepared frameworks to ensure rapid, consistent, and factual communication.
  • Deliver Messages at Short Notice, Under Pressure: Train spokespeople for confident and composed delivery in both live and pre-recorded scenarios.
  • “How to Begin” Your Statement: Master the critical opening moments of any incident communication.
  • De-risk the Content and Approach: Strategies to minimise unintended negative consequences and maintain control of the narrative.
  • Taking Questions (How and When): Understand the dynamics of Q&A sessions during an incident, including when to engage and how to frame responses.
  • Understand Formats & Simplify the Process: Navigate various media formats and streamline your communication flow for maximum clarity.
Course outcomes

Our Incident Management training delivers vital skills that enable your team to perform under immense pressure:

  • Unwavering Confidence: Embed confidence to communicate effectively, even in chaotic and uncertain situations.
  • Message Control: Learn to retain control of the message – you can’t control the incident, but you can control your media response.
  • Real-time Adaptability: Develop the ability to update messages and adjust your approach as an incident unfolds.
  • Crisis Composure: Maintain professionalism and clarity when faced with live interviews, doorstops, and multi-camera press conferences.
  • Reputation Preservation: Protect your organisation’s standing by ensuring consistent, accurate, and empathetic communication during critical times.
Why choose us?

Benefit from practical immersion and expert guidance. We believe in practical, hands-on training that simulates the intensity of a real incident.

  • Focused on Unfolding Incidents: Our methodology is specifically tailored to the unique challenges of real-time, evolving situations, distinguishing it from general crisis communication.
  • Realistic Media Environments: We expose participants to simulated pressures they will face, allowing them to practice under realistic conditions.
  • Expert Trainers: Learn from seasoned professionals with real-world experience in managing communications during critical incidents.
  • Performance Review: All simulated interviews are played back, critically reviewed, and copies provided to participants for a thorough performance analysis.

An incident can escalate rapidly. Ensure your spokespeople are trained to respond with precision, clarity, and confidence.