Authentic, effective media & communications training in Sydney

At Saltwater Media Solutions, we provide practical, highly effective media training designed for your leadership, management, and specialist teams.

Our courses are customised to your organisation’s specific needs, incorporating industry challenges and simulating real-world scenarios. Participants gain confidence, clarity, and essential communication skills through mock interview sessions, directly led by our award-winning, expert journalist trainers.

Who benefits from our Media Training courses?

Our tailored media training courses in Sydney cater to individuals and teams across diverse sectors, including Government, Higher Education, Utilities, Healthcare, and Corporate. This training is especially beneficial for:

  • Senior Leaders & Executives: Those at the helm, like CEOs and Directors, who represent their organisation publicly.
  • Subject Matter Experts: Professionals who need to effectively translate intricate information for a broader audience.
  • PR & Communications Teams: Strengthening their strategic approach to media relations and crisis readiness.
  • Designated Spokespeople: Anyone tasked with communicating on behalf of the organisation, whether during routine operations or critical incidents.

Our Media Training: real-world scenarios, ready-to-use skills

Our practical courses dive deep into the most critical media scenarios, arming you with skills you can use immediately:

  • Effective Media Spokesperson: Learn the essential techniques for solid preparation, crafting compelling messages, and delivering them with confidence in any interview, live or pre-recorded. We’ll cover understanding your audience, refining your message, controlling your verbal and physical presence, and conquering nerves.
  • Live Broadcast Confidence: Master the unique demands of real-time communication. This includes navigating live radio, one-on-one TV segments, and high-pressure multi-camera press conferences. You’ll understand equipment, camera eye-lines, and how to deliver calm, assertive messages under pressure.
  • Crisis Communication Expertise: Develop powerful messages for high-stakes situations. Understand various media formats during a crisis and how to deliver genuine statements, even with little notice. We cover everything from the initial media contact to issuing vital updates.
  • Incident Response Communication: Focus on communicating effectively during an unfolding incident. Learn to quickly develop and deliver accurate, clear messages, initiate statements, minimise risks in your content, and maintain control of your narrative as situations evolve.
  • Navigating Tough Questions: Build strategies to handle aggressive journalists, reframe incorrect assumptions, and answer effectively when you lack information or can’t disclose details.
  • Hands-On Simulations: Participate in realistic, on-camera interview simulations, including “doorstops,” press conferences, and scenarios customised to your organisation. You’ll receive immediate feedback and expert critique.

Saltwater Media Solutions approach to training

Clients consistently partner with Saltwater Media Solutions for our media training in Sydney because our programs are practical, packed with valuable content, and built on genuine, real-world experience.

  • Learn from Seasoned Media Professionals: Our trainers are highly qualified senior journalists and accredited workplace trainers. They bring decades of frontline, public-facing media insight and unparalleled real-world experience directly to your session.
  • Tailored & Hands-On Approach: Every training program is meticulously customised to your specific industry, organisational structure, and likely media scenarios. We combine essential theory with extensive practical coaching and realistic simulations to embed effective, resilient techniques that stick.
  • Simple, Effective Methodology: We use a straightforward, easy-to-understand process for developing clear media messages and a robust delivery technique. This ensures effective communication outcomes through an uncomplicated approach.
  • Supportive Learning Environment: All our training is conducted in a supportive and inclusive way. This means participants are appropriately challenged but receive unconditional support throughout their session.
  • Flexible Delivery in Sydney or Regional NSW: We can conduct training on-site at your premises, or in a simulated studio environment, whatever best suits your needs for the most realistic and convenient experience.

Benefits of specialist Media Training for organisations

Investing in Saltwater Media training delivers real, impactful results for your team and your organisation:

  • Confident Spokespeople: Empower your team to manage nerves and maintain professionalism during any media engagement.
  • Message Control: Ensure your organisation’s key messages are consistently delivered and accurately represented, protecting your narrative and reputation.
  • Crisis Preparedness: Equip your team with the skills to communicate effectively under pressure, reducing risks and safeguarding your brand during critical events.
  • Increased Public Trust: Build credibility and transparency through authentic, clear, and controlled communication.
  • Stronger Leadership: Boost the authority and influence of your key personnel, fostering growth in their communication and leadership capabilities.

Who we work with

Media training courses and consulting services we offer

Media
Training

Become a confident and effective media representative for your organisation. Learn how to craft your message, handle tough questions, and make every media opportunity count.

Crisis & Incident Communications

Prepare for the unexpected. Learn how to communicate clearly and strategically during high-pressure situations, protecting your reputation when it matters most.

Presentation & Public Speaking

Captivate any audience. Develop powerful presentation skills that command attention. Learn how to build rapport, and inspire action in your audience.