Artificial intelligence is now everywhere in professional life, drafting reports, scanning trends, building comms strategies plans and even helping communications teams prepare for media engagement. It’s tempting to think tools like ChatGPT could prepare you for a media interview too. AI certainly has a role to play. But relying on it too heavily can expose […]
Category Archives: Media Training
It’s a common question for communications teams: “Who should we put through media training?” Is it only the senior executives?
It’s a situation every communications advisor or media manager dreads. A spokesperson who goes “rogue”: ignoring guidance, straying off message, or showing overconfidence in front of the media.
It’s a request we hear often: “Our senior executive is already an experienced spokesperson. They just need advanced media training.”
Selecting the right media trainer can feel overwhelming. Flashy websites, long resumes, SEO rankings, and even referrals from friends don’t necessarily tell you if a trainer will deliver what your organisation actually needs.
Communication, Media Training, Skills
In a media interview, what should I say if I don’t know the answer?
It’s one of the most common fears expressed in our media training sessions:
“What if I’m asked a question in an interview and I simply don’t know the answer?”
Being asked to front a multi-camera press conference is one of the most daunting spokesperson challenges. The stakes are high, scrutiny is intense, and your organisation’s credibility rests on how well the spokesperson performs under pressure.
There are many ingredients in the recipe for successful media training: structure, practice, and feedback. But the “special sauce” is often-overlooked, the communication between your organisation’s media team and the media trainer before the session even begins.
Media Training, Skills
Cyber attack crisis communication – why spokesperson training matters more than the plan
Cyber incidents are now a near-certainty. The headlines make it clear: as damaging as the hack itself may be, the real wrecking ball often arrives afterwards, through finger pointing, scrutiny, and reputational fallout.
Media Training, Skills
Fancy vs Functional: Why message structure beats “Bridging” in media interviews
Casual observers often applaud spokespeople for “handling tough questions” with clever bridges back to their talking points. It can look like sleight of hand. In reality, the best interview performances rest on…
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