Category Archives: Uncategorised

“ADVANCED” MEDIA TRAINING – REALLY?

I’m sometimes contacted by clients who say they have an exceptionally high-level spokesperson within their organisation who is in need of “advanced media training.” He or she holds this lofty position, is experienced and competent in media interviews and needs to take things to the next level. I have learnt to proceed with caution when […]

TEACH THEM A LESSON!

Media training isn’t a “blood sport” and pre-training instructions to “go as hard as you can” should, in my opinion, be re-considered. An excess in confidence isn’t unusual among accomplished executives, but in a discipline of fine margins like media interviews, over-confidence can be damaging to an organisation’s messaging – and is a constant concern […]

ITS OK NOT TO KNOW!

It seems counter-intuitive when you have been identified as the organisation’s spokesperson, that one of the most important aspects of the process is realising that YOU DON’T HAVE TO KNOW EVERYTHING! You are the centre of attention, the subject-matter expert and the camera/recorder is on, and accordingly so many people feel obliged to answer everything. […]