I’m sometimes contacted by clients who say they have an exceptionally high-level spokesperson within their organisation who is in need of “advanced media training.” He or she holds this lofty position, is experienced and competent in media interviews and needs to take things to the next level. I have learnt to proceed with caution when […]
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One thing you learn pretty quickly as a journalist is to never judge the proverbial book by the cover. And you can double down on that when it comes to predicting the competence of potential interviewees. So often the confident extrovert who seems for all the world a likely media “performer” fails the basic media […]
Media training isn’t a “blood sport” and pre-training instructions to “go as hard as you can” should, in my opinion, be re-considered. An excess in confidence isn’t unusual among accomplished executives, but in a discipline of fine margins like media interviews, over-confidence can be damaging to an organisation’s messaging – and is a constant concern […]
It’s a different beast the live-cross – off-beat questions, physical distractions and the ever- present knowledge that everything – mistakes and all go to air. Often clients will say – “we wouldn’t put them (our spokesperson) up for a live interview” or we don’t really do that – but the truth is – with modern […]
It seems counter-intuitive when you have been identified as the organisation’s spokesperson, that one of the most important aspects of the process is realising that YOU DON’T HAVE TO KNOW EVERYTHING! You are the centre of attention, the subject-matter expert and the camera/recorder is on, and accordingly so many people feel obliged to answer everything. […]