Think you’re the master of the trade when it comes to talking to those around you? Be it professional or personal – conquering the art of communication is a big task. So, if you think you could do with improvement or feel you tick all boxes – here’s our checklist to make sure you’re on […]
Author Archives: admin
Even the most prominent media spokespeople face challenges when delivering the “ultimate presentation.” From demanding the room’s attention, through to displaying unwavering confidence – it’s a tricky game. Luckily, there are a few ways to leverage your inner ability to present a powerful display or speech; it just takes patience and a basic process. How […]
It seems counter-intuitive when you have been identified as the organisation’s spokesperson, that one of the most important aspects of the process is realising that YOU DON’T HAVE TO KNOW EVERYTHING! You are the centre of attention, the subject-matter expert and the camera/recorder is on, and accordingly so many people feel obliged to answer everything. […]
The reality of any media interview or interaction is simply that it is daunting. Personal and organisational reputations are on the line. If one camera and one journo asking difficult questions isn’t enough, then try 4-or five cameras and 6 or 7 journos – as this can be the reality of a press conference. Add […]
Ever changed phones or cars and been confronted with a new GPS? It takes a little getting used to, but once you are comfortable with it, reaching your destination again becomes stress-free. In many ways, interview notes are similar – after all, they contain the messages which are ultimately the “destination” for your interview responses. […]
Ever noticed how the mechanic’s cars often break down, builders live in unfinished homes and yes, let’s be honest – how those of us in the communications sector sometimes fail to communicate effectively? In the context of media training, the communication between the media team and the trainer they have engaged is absolutely pivotal in […]
Let’s face it: facing the media is not something that we only do when things go wrong. While news outlets and journalists can be a useful tool for leveraging brand presence and reaching new audiences, they’re also risky business if you don’t know how to tackle their techniques. No matter the size of your company, […]
If you had to face a media scrum today, how well prepared would you be? Are your interview techniques at a level that you would be confident in delivering your message so that it could not become distorted by the media? You could be faced with media representatives from multiple platforms, all with their own […]
“Time is an illusion – timing is art.” Stefan Emunds Timing in the context of media training is, indeed an “art” – and it’s often overlooked to the detriment of the session. There are many variables at play when considering an external media trainer, some controllable and many outside the control of the media/communications executive […]