Author Archives: admin


I’m sometimes contacted by clients who say they have an exceptionally high-level spokesperson within their organisation who is in need of “advanced media training.” He or she holds this lofty position, is experienced and competent in media interviews and needs to take things to the next level. I have learnt to proceed with caution when […]


Media training isn’t a “blood sport” and pre-training instructions to “go as hard as you can” should, in my opinion, be re-considered. An excess in confidence isn’t unusual among accomplished executives, but in a discipline of fine margins like media interviews, over-confidence can be damaging to an organisation’s messaging – and is a constant concern […]

5 ways to easily improve your presentation skills

Even the most prominent media spokespeople face challenges when delivering the “ultimate presentation.” From demanding the room’s attention, through to displaying unwavering confidence – it’s a tricky game. Luckily, there are a few ways to leverage your inner ability to present a powerful display or speech; it just takes patience and a basic process. How […]


It seems counter-intuitive when you have been identified as the organisation’s spokesperson, that one of the most important aspects of the process is realising that YOU DON’T HAVE TO KNOW EVERYTHING! You are the centre of attention, the subject-matter expert and the camera/recorder is on, and accordingly so many people feel obliged to answer everything. […]

The Message Map

Ever changed phones or cars and been confronted with a new GPS? It takes a little getting used to, but once you are comfortable with it, reaching your destination again becomes stress-free. In many ways, interview notes are similar – after all, they contain the messages which are ultimately the “destination” for your interview responses. […]

The Business of Communication

Ever noticed how the mechanic’s cars often break down, builders live in unfinished homes and yes, let’s be honest – how those of us in the communications sector sometimes fail to communicate effectively? In the context of media training, the communication between the media team and the trainer they have engaged is absolutely pivotal in […]