Let’s face it: facing the media is not something that we only do when things go wrong. While news outlets and journalists can be a useful tool for leveraging brand presence and reaching new audiences, they’re also risky business if you don’t know how to tackle their techniques. No matter the size of your company, […]
If you had to face a media scrum today, how well prepared would you be? Are your interview techniques at a level that you would be confident in delivering your message so that it could not become distorted by the media? You could be faced with media representatives from multiple platforms, all with their own […]
“Time is an illusion – timing is art.” Stefan Emunds Timing in the context of media training is, indeed an “art” – and it’s often overlooked to the detriment of the session. There are many variables at play when considering an external media trainer, some controllable and many outside the control of the media/communications executive […]
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